The catalog
What do you want to work on? Newest first. Tap a row to see what is inside and get it.
All6 AI2 Your team1 Getting found1 Tools1 Your week1
Not sure which one first? Take the Origin Score 27 questions, about five minutes.
Playbook Inside How fast it pays off
AI AI, Honestly: The Playbooks Every setup from the AI, Honestly series, written up so you can do it yourself. 7 playbooks, copy and paste · Useful the same day 7 playbooks, copy and paste Useful the same day + The 7 playbooks, newest first Episode 17 Build your website with Claude The honest process behind a 72-page site: the words first, one page at a time, and the phone test that makes it feel like you. A day for a first version. Weeks to make it yours.
Episode 9 What a real build takes A buyer’s guide to custom software: what AI made easy, the eight parts it did not, and how to tell if you are ready. Fifteen minutes to read.
Episode 8 The skills starter kit The prompt that makes Claude interview you and write the skill, plus three to start with. About 15 minutes per skill.
Episode 5 Episode 4 How Claude edits my videos The honest setup behind the series, and the edit rules that keep every video on brand. An afternoon to set up.
Episode 3 vidIQ + Claude The 30-second setup and the five prompts I use to pick every video before I shoot it. About 30 seconds to connect.
Episode 2 The after-call system The skill that grades the call, logs every promise, writes the follow-up and updates the CRM. About 20 minutes.
One email opens all 7.
Takes under 30 seconds. Free, no card.
Your team The Ritz-Carlton Culture Playbook How the Ritz-Carlton builds its culture, with five small-team worksheets. 13 pages, 5 worksheets · Useful before lunch 13 pages, 5 worksheets Useful before lunch + What is inside Culture What people say and do when you are not in the room, and the value with teeth behind it. Service The greeting, the noticing, and the farewell almost nobody runs on purpose. Hiring Four gates for every hire, why they pay the 75th percentile, and why their teams would rather run short. Year one Two days of orientation, fourteen of training, then check-ins at day 21, six months and a year. Lineup Fifteen minutes a day, which is sixty hours a year spent saying out loud who you are. Praise Acknowledgment names the task. Affirmation names the character. Only one of them travels. See the full page Get the playbook and the five worksheets.
Takes under 30 seconds. Free, no card.
Getting found The Open Loop Carousel The playbook behind the carousel you could not stop swiping. 6 pages, 1 worksheet · Useful in your next post 6 pages, 1 worksheet Useful in your next post + What is inside Idea Why an unanswered question keeps people swiping, and where it goes wrong. Anatomy Sixteen slides, seven beats, and what each one does to the reader. Loops The dare, the unfinished story, the numbered reveal, the question they cannot answer, and the after first. Rules Seven rules that keep a loop honest, starting with the one that matters most. Worksheet Map your next carousel slide by slide before you write a word. See the full page Get the playbook and the worksheet.
Takes under 30 seconds. Free, no card.
Tools The Origin Stack The four tools that run the business, on one page. 1 page · Useful in two minutes 1 page Useful in two minutes + What is inside Claude Replaced the blank page, and most of my research. Granola Replaced the notes I never wrote up. Notion Replaced the answers that lived in my head. ManyChat Replaced me answering the same DM all day. See the full page Get the one-pager.
Takes under 30 seconds. Free, no card.
AI The AI Team Five AI teammates you set up once and put to work. 5 Claude skills and a setup guide · Running in about two minutes 5 Claude skills and a setup guide Running in about two minutes + What is inside Content One idea into a week of content in your voice. Intel Competitor and market teardowns, with sources. Setter Qualifies inbound leads and books the call. Closer Follow-up sequences that revive quiet leads. SOPs Turns any task into a hand-off-ready SOP. See the full page Get all five, with the setup guide.
Takes under 30 seconds. Free, no card.
Operating Worksheets Your week The Operating Worksheets Six one-page worksheets for how your business runs each week. 6 one-page PDFs · Download now, no form 6 one-page PDFs Download now, no form + Free, no form. Tap a worksheet to download it. Each one has a short article that walks you through it.
