Origin

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Free · 7 playbooks · copy and paste

Everything I run my business on with Claude. The AI, Honestly playbooks, free.

The how behind every episode: the steps, the prompts, and the skills you can copy into your own Claude today.

The systems Zack Petrocca runs Origin on, written up from the series.

The AI, Honestly playbooks, with the after-call skill, the vidIQ prompts and the voice setup fanned out behind the cover
  • After-call
  • vidIQ
  • Video
  • Voice
  • Skills
  • Build

Takes under 30 seconds. Free, no card.

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Why this exists

A 60-second video shows you the what. This is the how.

Every day on AI, Honestly I show one thing I actually run my business on: the skill that follows up my sales calls, how I pick videos before I shoot them, how Claude edits them, how it learned to write like us.

A short video can only show you that it works. These are the steps, the exact prompts and the skills themselves, so you can set up your own version in an afternoon instead of guessing at it.

Zack Petrocca, founder of Origin

Who built this

Only things I actually run.

I am Zack, a fractional COO. I build the operating systems behind founder-led service businesses, and I run my own on Claude. Every playbook here is a system I use every week, written up the way I would walk a friend through it. The one rule under all of it: hand AI the task, never the judgment.

Zack Petrocca, Founder, Origin

What is inside

One playbook for each episode.

Each playbook is its own page: the setup, in order, with a Copy button on every prompt and skill. New ones land as the series goes on.

  1. The after-call system

    The skill that grades the call, logs every promise, writes the follow-up and updates the CRM.

    Start with"Connect Granola, paste the skill, type "run after-call"."

  2. vidIQ + Claude

    The 30-second setup and the five prompts I use to pick every video before I shoot it.

    Start with"Find me topics with rising searches and low competition."

  3. How Claude edits my videos

    The honest setup behind the series, and the edit rules that keep every video on brand.

    Start with"Edit this one. The hook is my first line."

  4. Train Claude to write like you

    Your voice, your company and your rules in one place, read before it writes anything.

    Start with"Gather 10 real emails you sent, before anything else."

  5. The skills starter kit

    The prompt that makes Claude interview you and write the skill, plus three to start with.

    Start with"Build a skill for how I write emails."

  6. What a real build takes

    The honest buyer’s guide to custom software: what AI made easy, and the eight things it did not.

    Start with"AI made the code cheap. It did not make software easy."

One email opens every playbook. Most take under half an hour to set up.

Open the playbooks

Look inside

Real skills you copy, not tips you read.

The after-call skill: grade the call, to-do list, promises, follow-up email, CRM summary and tasks
Playbook 1: the after-call skill, ready to paste.
vidIQ and Claude: the 30-second setup and the five prompts
Playbook 2: the five prompts I pick every video with.
Train Claude to write like your business: voice, company, rules, and the Project instructions
Playbook 4: how Claude learned to write like us.

Who this is for

This is for you if

  • You pay for Claude and use it like a search box.
  • You keep explaining the same thing to it every week.
  • You want AI to take the task without it sounding like AI.

Skip it if

  • You want AI to make your decisions for you.
  • You are looking for a list of fifty tools.

How fast it pays off

Useful the same day.

  1. Minute one

    The library opens on the next page, and a copy lands in your inbox.

  2. Minute five

    Pick the playbook that takes the most off your plate. Every skill and prompt has a Copy button.

  3. This afternoon

    Set up that one playbook. Most take under half an hour, and the after-call system pays back on your next call.

Every playbook is its own page, plus all of them in one PDF. Needs a paid Claude plan for connectors and skills.

Before you download

I commented a keyword on a video. Is this the right place?

Yes. Every keyword in the series (CLAUDE, VIDIQ, VIDEO, VOICE, SKILL, BUILD) opens its own playbook, and one email opens all of them.

Do I need a paid Claude plan?

For most of it, yes. Connectors and skills need Claude Pro or higher. The video playbook also uses Claude Code on your computer.

Will I get new playbooks as the series goes on?

Yes. One email opens all of them, and every new episode adds one. When it lands, we send you the link.

Is it really free?

Yes. It is free for your own business use. Please do not resell or repackage it.

Every playbook. Copy and paste. Free.

Your first name, your email, and it is in your inbox.

Open the playbooks

Every playbook, one by one

Take all of them, or just the one you need.

One email opens all of them. Each playbook is its own page, with its own PDF.

Download every playbook (one PDF) See all the playbooks